East Wind acted as exclusive financial advisor to Propel Equity Partners, LLC in connection with the financing of its acquisition of ALEX Toys. Propel Equity Partners is a private equity firm focused on investment in branded consumer products businesses. Known since 1986 for quality art supplies and crafts for kids, the ALEX brand has expanded over the years to a lifestyle brand for creative fun. ALEX joins the POOF®-Slinky® family of brands, which includes Slinky®, POOF®, Idea®, Scientific Explorer® and Fundex Games® on the Propel Equity Partners roster of leading toy brands.
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